Jet Blue promotes literacy in Long Beach

Join Nick Jr. in celebrating Blue's Clues 10th Anniversary and promoting reading and literacy around the country. You can make a difference! Cast your vote for the JetBlue community to receive new books for local children in need. We are halfway there — help us reach our goal of 100,000 books by donating today at www.firstbook.org/blue. Blue's Clues © 2006 Viacom International Inc. All Rights Reserved.

The need is great. Research has confirmed that the critical factor determining whether a child becomes a reader is his or her access to reading materials. Most recent data describes a profound, even shocking gap: while the ratio of books to children in middle-income neighborhoods is approximately 13 books per child, the ratio in low-income neighborhoods is 1 book per 300 children.